Business program

Topic: «How to Build an Effective Marketing Department: Practical Problems and Solutions»

● Why your marketing does not work and budgets are wasted
● Common problems of marketing departments built without a system
● Who the marketing department actually reports to
● What an ideal marketing department should look like (by clinic type: dentistry, multi-profile clinics, cosmetology, etc.)
● What the marketing department should focus on to deliver real results instead of simulating activity

Topic: «Modern Principles of Organizing Medical Facilities»

● Management trends for medical organizations and sanatoriums in 2026
● How to double clinic revenue through effective scheduling
● How to work with patient databases to increase repeat visits and referrals
● Loyalty programs in medical institutions that actually work

Topic: «Balneology as a Business for Clinics, Sanatoriums, and Wellness & SPA Centers»

● Balneotherapy as both healthcare and revenue source: target audiences (patients, guests, tourists) and monetization
● Technological processes: cost optimization, automation of mineral water supply and control (resource reduction), multifunctional equipment (e.g. combined baths + hydrotherapy), energy-efficient solutions (heat recovery, solar water heating)
● How to properly select medical and wellness equipment

Topic: «Clinic + MIS: How to Choose the Right System for a Long and Happy Partnership»

● The life cycle of a Medical Information System (MIS) in a clinic
● 10 key factors for evaluating MIS functionality
● MIS red flags and how clinics can avoid them
● How to achieve synergy between clinics and MIS developers

Topic: «The Patient Comes First! Profile of the Modern Patient and Acquisition Tools»

● Insights from behavioral analysis of 20 million patients
● Top 4 tools for attracting and retaining modern patients
● Analysis of real clinic case studies

Topic: «Clinic Business Growth Through a Marketing Management System»

● Setting business growth goals through marketing
● Budgeting, control, and team reporting
● Team structure: roles and areas of responsibility — in-house + contractors
● Work plan for launching and scaling sales: 16 weeks step by step
● Marketing management: daily pulse + 14-day sprints in two streams

Topic: «Key Skills of an Effective Leader: Planning, Delegation, Control»

● Management diagnostics: express testing for executives
● How to set clear goals and engage teams
● 5 steps to effective delegation without quality loss or burnout
● Control systems that actually work
● Fatal control mistakes that destroy motivation and efficiency

Topic: «Marketing Strategy Audit: How to Make Marketing Work Even Without a Budget»

● How to choose promotion channels for clinics
● Where patients discover clinics and where they book appointments
● How to select marketing channels with limited or zero budgets
● Why marketing worked yesterday but stopped today — and how to identify the problem

Topic: «Implementing New Nutrition Technologies and Healthy Lifestyle Programs to Increase Profitability in a Competitive»

● Personalized nutrition based on data: gastronomic 3D printers and AI menu planners
● Functional and therapeutic nutrition
● Digital patient tools: mobile applications, telemedicine consultations, online courses
● Infrastructure transformation
● Key challenges faced by medical organizations and real-life solution cases

Topic: «How to Double the Revenue of a Gynecology Practice: Real Case Studies»

● Aesthetic gynecology as a powerful growth tool for clinics
● Using clinical scripts to deliver high-quality care with minimal costs
● The role of specialists in developing the service line
● How specialized services increase average check, strengthen regional leadership, and differentiate clinics from multi-profile providers offering routine services

Topic: «How to Increase Patient Trust and Retention Through Effective Incentives for Oral Hygiene Products»

● A presentation on how patient trust is built not only by treatment but also by attitude.
● A lack of communication, personalized recommendations, and involvement in the patient's problem lead to a loss of trust and, as a result, a refusal to continue working with them.
● We will discuss how to increase patient loyalty to the doctor and clinic, and how to increase trust and return through effective consultation and selection of oral hygiene products.
● We will hold a giveaway among the audience to win our Revyline products.