Business program

09:00 – 10:00

Location:
Central entrance
Registration of delegates
10:00
Opening of the exhibition for visitors
11.00 – 12.00

Location:
Открытая сцена
The opening ceremony of the Health Week in the Kyrgyz Republic.
20th Anniversary International Specialized Exhibition MedExpo Kyrgyzstan.
11.30 – 12.30

Location:
Exhibition pavilion
VIP tour of exhibitors' exhibition stands
12.30 – 13.30

Location:
Open stage, free
Yury Kovalsky:

Founder of Kovalskii Group, an expert medical marketing agency.
Expert in building and effectively promoting multi-profile, cosmetic, and dental clinics online.
Co-author of the book “How to Open a Profitable Clinic.”
Topic: «How to Build an Effective Marketing Department: Practical Problems and Solutions»

● Why your marketing does not work and budgets are wasted
● Common problems of marketing departments built without a system
● Who the marketing department actually reports to
● What an ideal marketing department should look like (by clinic type: dentistry, multi-profile clinics, cosmetology, etc.)
● What the marketing department should focus on to deliver real results instead of simulating activity
13.30 – 14.30

Location:
Open stage, free
Anna Solomakhina:

Founder and CEO of the Medical Business School, PhD (Candidate of Medical Sciences), MBA.
Healthcare business expert.
Author of “How to Open a Profitable Clinic.”
Lecturer at MGIMO, RANEPA, Moscow Small Business Agency, MSP.RF.
Independent Director.
Program Director of “Specialized Master in Medical Organization Management” at HSE University.
Host of a medical management program on Mediametrics Radio.
Mentor in Moscow Government programs.
Topic: «Modern Principles of Organizing Medical Facilities»

● Management trends for medical organizations and sanatoriums in 2026
● How to double clinic revenue through effective scheduling
● How to work with patient databases to increase repeat visits and referrals
● Loyalty programs in medical institutions that actually work
15.30 – 16.30

Location:
Open stage, free
Elena Dautova:

Master of Public Health.
Expert at the Medical Business School.
Former CEO of the largest balneological resort Matsesta (Sochi).
Former Head of Medical & SPA Direction at Gazprom Polyana Resort.
Topic: «Balneology as a Business for Clinics, Sanatoriums, and Wellness & SPA Centers»

● Balneotherapy as both healthcare and revenue source: target audiences (patients, guests, tourists) and monetization
● Technological processes: cost optimization, automation of mineral water supply and control (resource reduction), multifunctional equipment (e.g. combined baths + hydrotherapy), energy-efficient solutions (heat recovery, solar water heating)
● How to properly select medical and wellness equipment
16.30 – 17.30

Location:
Open stage, free
Khalim Eskendirov:

Head of International Development at MedRocket.
Speaker at major medical conferences and exhibitions: MedRocket Days, Growth+Med, Telemedforum, etc.
Expert lecturer of the MIS MedLok course for clinic managers.
Topic: «Clinic + MIS: How to Choose the Right System for a Long and Happy Partnership»

● The life cycle of a Medical Information System (MIS) in a clinic
● 10 key factors for evaluating MIS functionality
● MIS red flags and how clinics can avoid them
● How to achieve synergy between clinics and MIS developers
18.00
End of the first day of the exhibition
09:00 – 10:00

Location:
Central entrance
Gathering of exhibitors
10:00
Opening of the exhibition for visitors
10.30 – 11.30

Location:
Open stage, free
Khalim Eskendirov:

Head of International Development at MedRocket.
Speaker at major medical conferences and exhibitions: MedRocket Days, Growth+Med, Telemedforum, etc.
Expert lecturer of the MIS MedLok course for clinic managers.
Topic: «The Patient Comes First! Profile of the Modern Patient and Acquisition Tools»

● Insights from behavioral analysis of 20 million patients
● Top 4 tools for attracting and retaining modern patients
● Analysis of real clinic case studies
11.30 – 12.30

Location:
Open stage, free
Maria Denisova:

Head of Resort & SPA Division, REAMED
Topic: «High-Profit Programs for 2026: Clinics, Sanatoriums, and Wellness & SPA Centers»

● Market and demand transformation: from classical medicine to new formats (well-being, biohacking, preventive medicine)
● Trends and patient expectations
● Key revenue-generating programs for 2026:
Sleep Management, Mental Health, Age Management, Men’s Health, Women’s Health, Movement Management, Detox
● Innovative equipment for clinics, sanatorium treatment, rehabilitation, SPA and wellness
● Case study of a successful “urban sanatorium” in Moscow with high-tech integration
12.30 – 13.30

Location:
Open stage, free
Anna Solomakhina:

Founder and CEO of the Medical Business School, PhD (Candidate of Medical Sciences), MBA.
Healthcare business expert.
Author of “How to Open a Profitable Clinic.”
Lecturer at MGIMO, RANEPA, Moscow Small Business Agency, MSP.RF.
Independent Director.
Program Director of “Specialized Master in Medical Organization Management” at HSE University.
Host of a medical management program on Mediametrics Radio.
Mentor in Moscow Government programs.
Topic: «Key Skills of an Effective Leader: Planning, Delegation, Control»

● Management diagnostics: express testing for executives
● How to set clear goals and engage teams
● 5 steps to effective delegation without quality loss or burnout
● Control systems that actually work
● Fatal control mistakes that destroy motivation and efficiency
13.30 – 14.30

Location:
Open stage, free
Yury Kovalsky:

Founder of Kovalskii Group, an expert medical marketing agency.
Expert in building and effectively promoting multi-profile, cosmetic, and dental clinics online.
Co-author of the book “How to Open a Profitable Clinic.”
Topic: «Marketing Strategy Audit: How to Make Marketing Work Even Without a Budget»

● How to choose promotion channels for clinics
● Where patients discover clinics and where they book appointments
● How to select marketing channels with limited or zero budgets
● Why marketing worked yesterday but stopped today — and how to identify the problem
14.30 – 15.30

Location:
Open stage, free
Elena Dautova:

Master of Public Health.
Expert at the Medical Business School.
Former CEO of the largest balneological resort Matsesta (Sochi).
Former Head of Medical & SPA Direction at Gazprom Polyana Resort.
Topic: «Implementing New Nutrition Technologies and Healthy Lifestyle Programs to Increase Profitability in a Competitive»

● Personalized nutrition based on data: gastronomic 3D printers and AI menu planners
● Functional and therapeutic nutrition
● Digital patient tools: mobile applications, telemedicine consultations, online courses
● Infrastructure transformation
● Key challenges faced by medical organizations and real-life solution cases
15.30 – 16.30

Location:
Open stage, free
Anna Polyakova:

Chief Physician of “Nashe Zdorovye” Clinic,
Obstetrician-Gynecologist, Urologist, Sexologist,
Member of ICCS, PhD (Candidate of Medical Sciences).
Topic: «How to Double the Revenue of a Gynecology Practice: Real Case Studies»

● Aesthetic gynecology as a powerful growth tool for clinics
● Using clinical scripts to deliver high-quality care with minimal costs
● The role of specialists in developing the service line
● How specialized services increase average check, strengthen regional leadership, and differentiate clinics from multi-profile providers offering routine services
18.00
End of the second day of the exhibition

At the stage of formation

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