Business program

09:00 – 10:00

Venue:
Central entrance
Registration of delegates
10:00
Opening of the exhibition for visitors
11.00 – 11.30

Venue:
Open stage, free
The opening ceremony of the Healthcare Week in the Kyryz Republic.
18th International Specialized Exhibition MedExpo Kyrgyzstan.
11.30 – 12.30

Venue:
Exhibition Pavilion
VIP tour of exhibitors' exhibition stands
12.00 – 13.00

Venue:
Open stage, free
ANNA SOLOMAKHINA:

Founder and CEO of the School of Medical Business, Expert in Opening and Managing Clinics, Healthcare Organizer, MD, МВА. Co-Chair, Head of the Medical Education Committee at the National Association of Health Care Executives. Lecturer at RUDN University, MGIMO, State Budgetary Institution «Small Business of Moscow», SME.RF. Independent Director, member of NACD. Program Manager of «Executive Master of Management in Medical organizations» / management of a medical organization at HSE
Topic: «A new reality in the management of a medical center, sanatorium»

✓ Effective management models
✓ What patients pay attention to and why they are willing to come back
✓ What challenges does modern reality pose to us and how to translate them into «opportunities»?
✓ Trends 2023-2024, how to keep up with competitors
12.00 – 13.00

Venue:
Seminar room, free
ZYUZIN DMITRIY:

Co-founder of EMAC/Daryger, more than 5 years of IT consulting for medicine, reduced complications after surgery by 30% by rearranging the table
Topic: «How KPIs speak about the health of the clinic»

✓ hands on / hands off management strategies
✓ what and why to look at
✓ when and why you will have to change staff
✓ why and how to open a branch
13.00 – 14.00

Venue:
Open stage, free
VICTORIA SHMAKOVA:

Medical Marketer, Ph.D. in Economics, MBA Master, Founder of the Manufacturing Company ZERTS, Doctor's Personal Brand Workshop, Author of the book «Medical Marketing. An Entrepreneur's View»
Topic: «Procurement marketing. How a clinic can take advantage of new equipment and recoup its investment»

✓ Optimization of the equipment procurement process, life hacks from the manufacturer
✓ What equipment to choose, why you don't always need to listen to doctors
✓ How to deal with manipulation by doctors and buyers
✓ Schemes for the purchase of medical equipment, on which you can save money. When you don't have to pay at all
✓ Manufacturer or distributor, how to choose a reliable supplier and not overpay
14.00 – 15.00

Venue:
Open stage, free
ARSENY SNEDKOV:

CEO Enjoy Digital – specialized agency for medical marketing, Accredited partner of Yclients, Bitrix 24 and VKontakte
Topic: «2.5% or 12 % conversion. Working with the clinic's database»

✓ How to get people back to the clinic? Entrance fees
✓ How to motivate administrators
✓ Practical cases and real figures on working with the database in clinics
BONUS! The "Calculator" table for calculating the individual amount that can be additionally earned by working with the database from the MIS using the Enjoy system.
15.00 – 16.00

Venue:
Open stage, free
IGOR DOVGAN:

Head of the Federal State Budgetary Institution «Saki Military Clinical Sanatorium named after N.I. Pirogov» of the Ministry of Defense of the Russian Federation, Honored Healthcare Worker of the Russian Federation, Honored Doctor of the Republic of Crimea MD, assistant professor, Laureate of the All-Russian competition «Quality Leader-2021», organized by Roskachestvo and Rosstandart.
Topic: «Systematic quality management in a medical organization»

✓ Innovative quality management technologies in a medical organization, related to the construction of an integrated management system and its elements, technologies of process and project management, digitalization, creation and maintenance of a culture of quality and service support, marketing and communication with recipients of medical services, motivational mechanisms for personnel, results of
implementation on the example of the Saki Military Clinical Sanatorium named after N.I. Pirogov
✓ A model of a successful modern medical organization for sustainable development.
15.00 – 16.00

Venue:
Seminar room, free
ALYONA BELYAEVA:

Expert in automation of business processes in the clinic, head of the Medicine project group of the international IT company "First Bit". Successful cases of IT technology implementation in the Kyrgyz Republic.
Topic: «Automation of medical centers, dental clinics and sanatoriums. We attract patients, manage business processes and increase profits!»

✓ MIS as a marketing tool: integration with the website, social networks, and messengers. End-to-end analytics at all stages of the funnel.
✓ MIS as a sales tool. Segmentation of the patient database, omnichannel, patient applications with a personal account.
✓ MIS as an administrator's work tool. Call center and analytics. Registration, registration and calculation of patients, interactive schedule of doctors.
✓ MIS as a tool for the doctor's work. Electronic medical record, ready-made templates of medical documents, uniform standards of treatment.
✓ MIS as a tool for working with personnel. Corporate portal, HR records, internal
16.00 – 17.00

Venue:
Open stage, free
EVGENIYA SENNIKOVA:

Founder of Simple Digital and MIS integrations service Avecme, expert in building management systems, more than 17 years of management experience
Topic: «Customer Journey and Selling Call Center - Increase Conversions at Every Stage of Customer Experience»

✓ How to build and automate the customer journey – from the first contact to money
✓ What automation tools does each clinic need and how to implement them: automation of routine actions, control of employees' work, chatbots, analytics
✓ We build the work of the call center "from a single window"
✓ How to increase conversion from a case to a primary customer record
✓ How to increase conversion from appointment to visit without overloading the call center with calls
✓ Tools to increase the number of repeat recordings
✓ CRM marketing – working with the existing customer base with trigger messages – filling out the record without additional marketing costs
✓ How to bring lost clients back to the clinic
17.00 – 18.00

Venue:
Open stage, free
YURIY KOVALSKIY:

Founder of the expert medical marketing agency Kovalskii Group, expert in the creation and effective online promotion of multidisciplinary, cosmetology and dental clinics
Topic: «How to load your clinic by 150% and reduce marketing costs»

✓ How to choose the right concept for opening a clinic
✓ Why do you need a competitor audit and why you can't open clinic without it today?
✓ What is CJM and why is it a key tool for developing a DIGITAL strategy
18.00
End of the first day of the exhibition
09:00 – 10:00

Venue:
Central entrance
Gathering of exhibitors
10:00
Opening of the exhibition for visitors
10.00 – 11.00

Venue:
Seminar room, free
FARIZA OMAROVA:

Specialist of DR of MD in the CCA (Department of Registration of Medical Devices in Central Asian Countries)
10.30 – 11.30

Venue:
Open stage, free
VICTORIA SHMAKOVA:

Medical Marketer, Ph.D. in Economics, MBA Master, Founder of the Manufacturing Company ZERTS, Doctor's Personal Brand Workshop, Author of the book «Medical Marketing. An Entrepreneur's View»
Topic: «What influences the success of clinic advertising? Medical clinic products packaging»

✓ Offer and USP in medicine, how to differ and what to offer to be heard
✓ A product or service in medicine?
✓ Why your ads aren't working
✓ How to package a product in medicine to gain a competitive advantage and patient flow
✓ Outline of a sales page for a clinic's product
✓ Analysis of examples of product pages of private clinics
11.30 – 12.30

Venue:
Open stage, free
VALERY DOMASHENKO:

Expert in the field of online sales with more than 23 years of experience, founder and CEO of Domashenko.Digital Consulting Group, Lecturer at the Forbes Billionaires School.
Visiting Professor of Moscow State University, HSE University, RANEPA, USIB, MFUA, Synergy, etc.
Topic: «Digital strategy for the clinic: Breakthrough!»

✓ 4 factors of the explosive growth of the clinic's sales.
✓ Production Capabilities
✓ Convergence of the economy
✓ Demand in the region
✓ Competitive Pressure
12.30 – 14.00

Venue:
Open stage, free
ANNA SOLOMAKHINA:

Founder and CEO of the School of Medical Business, Expert in Opening and Managing Clinics, Healthcare Organizer, MD, МВА. Co-Chair, Head of the Medical Education Committee at the National Association of Health Care Executives. Lecturer at RUDN University, MGIMO, State Budgetary Institution «Small Business of Moscow», SME.RF. Independent Director, member of NACD. Program Manager of «Executive Master of Management in Medical organizations» / management of a medical organization at HSE
Topic: «If I'm a leader, do I know how to manage? The role of the manager in achieving high performance of the clinic»

✓ What knowledge and skills do you need to effectively run a clinic?
✓ How to build regular management - the foundations of a successful company
✓ What a manager should do to motivate employees to achieve results
✓ What to do if employees bring problems, not solutions
✓ Delegation rules
✓ How to stop working for employees
✓ Algorithm for holding a meeting with top management and staff. What mistakes should not be made
14.00 – 15.00

Venue:
Open stage, free
ELENA DAUTOVA:

Expert in the development of the sanatorium and resort industry, ex-general director of the Matsesta Balneological Resort (Sochi)
Topic: «Balneological resorts as an integral part of the ecosystem of medical care»

✓ Why is a balneological resort an unconditional driver for the development of a tourist destination in any territory
✓ How to effectively manage a balneological resort in the current conditions
15.00 – 16.00

Venue:
Open stage, free
YURIY KOVALSKY:

Founder of the expert medical marketing agency Kovalskii Group, expert in the creation and effective online promotion of multidisciplinary, cosmetology and dental clinics
Topic: «Effective marketing tools to attract and retain patients»

✓ External and internal marketing: confrontation or cooperation
✓ Main channels of patient engagement in 2024
✓ Mistakes that most clinics make and how to avoid them not to waste money
✓ How long to wait to get results from marketing
16.00 – 17.00

Venue:
Open stage, free
SERGEY CHUDAKOV:

Co-head of the «preventive medicine» direction at HealthNet NTI, federal coordinator community of practitioners of preventive medicine Agency for Strategic Initiatives, Expert of the National Noy Association of Healthcare Managers, Ph.D.
Тема: «Development of technologies and services for preventive personalized medicine in clinics and sanatoriums»

✓ How to prepare personnel
✓ New services
✓ Digital services
✓ Marketing and new markets
✓ Increased profitability and payback of a medical organization
17.00 – 18.00

Venue:
Open stage, free
ARSENY SNEDKOV:

CEO Enjoy Digital – specialized agency for medical marketing, Accredited partner of Yclients, Bitrix 24 and VKontakte
Тема: «The work of administrators, how the owner can keep his finger on the pulse»

✓ STOP words in the work of administrators
✓ How do you deal with a typical patient's objection?
✓ Mystery Patient - checking your administrators
BONUS! Table "Hand on the pulse" on the control of administrators for owners and managers of clinics.
18.00
End of the second day of the exhibition
09:00 – 10:00

Venue:
Central entrance
Gathering of exhibitors
10:00
Opening of the exhibition for visitors
11.00 – 12.00

Venue:
Open stage, free
STAS SHEREMETYEV:

Founder of the educational center «Academy of Nutrition», where he is one of the teachers.
The Academy is the winner of the Green Awards 2021, in the categories «Best educational healthy lifestyle project» and “Best online course in the field of nutrition, yoga, sports, weight loss and youthful appearance.” More than 5 years of experience in the field of nutrition.
Topic: «Simple principles of a healthy life without disease»
12.00 – 14.00
Solemn presentation of certificates to the exhibitors
16.00
End of the third day of the exhibition